WHERE Locations

 WHERE Reader's Survey

Travellers Trust WHERE and its advertisers

HOTEL GUESTS TRUST WHERE

Guests in city hotels find WHERE in their rooms and many read it to plan their stay in Winnipeg. Some are from small Manitoba towns while others are from large American cities, but what all readers have in common is a desire to dine, shop and explore. They are only here for a short time, less than three days, and will respond immediately to the advertising they see in WHERE.

BUSINESS TRAVELLERS TRUST WHERE

Business travellers rely on WHERE primarily for maps and restaurant information, since the bulk of their day is consumed with business activities.

LEISURE TRAVELLERS TRUST WHERE

Leisure travellers often read WHERE cover to cover, as they are looking to make the best of their time in the city.

WHERE READERS TOTAL OVER 300,000 TRAVELLERS ANNUALLY

Travellers occupy an average of 3660 hotel rooms per night. Approximately 25% of this hotel population refers to WHERE while they are visiting Winnipeg. This represents over 250,000 annual readers. In addition, approximately 10% of travellers staying with friends and family read the magazine; which represents another 65,000 readers. With over 300,000 different readers each year WHERE reaches a market that is equal in size to that of the Winnipeg Free Press.

WHERE READERS REPRESENT A HIGH VALUE CUSTOMER

They are seeking out destination businesses that are worth a visit. They are ready to spend, and because they are here only a few days will make fast decisions. They do not need sales, discounts, coupons or other price incentives to buy. They can be readily influenced by advertising, because they are outside of their normal routine and do not have regular buying habits established yet. They are very likely to return to Winnipeg in the future and could become repeat customers over the long term.