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TRAVELLERS PLAN IN ADVANCE THEY READ TOURISM WINNIPEG PUBLICATIONSTourism Winnipeg uses high quality publications from Fanfare Magazine Group to service inquiries and meet the needs of two travel market segments: leisure and convention travel. Often it is a Tourism Winnipeg publication that convinces the reader to visit Winnipeg. TASTE is a comprehensive restaurant guide that serves meeting and convention delegates who are already in town and looking for dining ideas. It presents Winnipeg's dining strengths in three areas: regional, ethnic and comfort food.* THEY REACT TO ADVERTISINGTourism Winnipeg customers represent leisure and group travellers doing advance travel planning: These travellers are influenced by advertising because the city is unknown to them and they are trying to organize their day in a way that lets them experience the best that we have to offer. |
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