"Every issue is a must-read for me. The magazine always has useful information about either a restaurant to try or an interesting menu dish."

- John Maksimow
Ciao! reader

INTERNATIONAL BRAND NAME RECOGNITION: WHERE MAGAZINE

In 1985 WHERE Winnipeg was first published, debuting in the smallest tourism destination within the WHERE network. Owned since its inception by Fanfare Magazine Group, it is now read by over 300,000 people annually. The first WHERE magazine was published in Detroit in 1936, to provide essential information for business travellers. Since then WHERE has become the largest international network of destination travel magazines. Editions are published in over 40 cities globally, including all of the world's great cities--London, Paris, Rome, New York, Hong Kong and Winnipeg!

RECOGNIZING FOOD EXCELLENCE: CIAO! MAGAZINE

In 1997 Fanfare launched Ciao! to celebrate the food, chefs, and restaurants of the region. Top local chefs and restaurateurs subsequently joined with Ciao! to create the Cuisine Tourism Council of Manitoba to develop cuisine as a tourism draw. The Council launched Good Food Manitoba in September 2000 to celebrate regional and seasonal food.

RECOGNIZING SERVICE EXCELLENCE: SILVER PLUME AWARDS

In 1992 Fanfare created the annual Silver Plume Awards to recognize Hotel Employees of the Year. Awards are presented each year at a gala reception in the spring.

RECOGNIZING HOSPITALITY EXCELLENCE: STARS OF THE CITY AWARDS

In 1995 Fanfare created the annual Stars of the City program in partnership with the Mayor's Office. Every summer visitors to the city are asked to nominate those who have provided them with exceptional hospitality. Each fall citizens from all walks of life are recognized by the Mayor and Fanfare at a City Hall reception in their honour.

INFORMED EDITORIAL OPINION: UNBIASED CREDIBILITY

Magazines that are distributed free of charge must have clear editorial integrity if they are to have any impact on their readership. Readers know that advertising is paying the cost of free-distribution publications. If the editorial sounds like an infomercial and is placed opposite related ads those readers will be rightly suspicious of the information presented.

In order to develop a trust with its readers Fanfare's editorial package consists of informed opinion that is not influenced by advertisers or ad placement. The readers of Fanfare publications are sophisticated consumers who want to read about the best places in Winnipeg for dining, shopping and entertainment.

Advertisers often ask how they can be considered for inclusion in the editorial package. The best way to be considered is to keep doing what you do best... offering your customers an exceptional experience. That is what our readers are looking for!

COMPREHENSIVE EDITORIAL COVERAGE: SEEKING OUT THE BEST

The editorial and photography team personally visits several hundred stores, restaurants and attractions each year to see and photograph what these establishments have to offer. Each issue of WHERE and Ciao! features the most interesting places based on those publications' themes and editorial mix.

Approximately 36 restaurants are reviewed annually by reviewers who visit the restaurants anonymously and always pay for their meals (including the best new restaurants in the annual Hot New Restaurant issue). Approximately 60 retailers are selected annually for inclusion in editorial features. Selection is based on the theme of each feature, which always presents products that are distinctive, and representative of those stores. Locally owned businesses are always given priority consideration for editorial inclusion.